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August 2014


This is the Fourth in a series of the 7 basic fundamental marketing principals that every small business needs to embrace to be successful in the digital marketing world. Remember these are the Guiding Principles of Successful Marketing or GPS Marketing for short.

Last month we discussed a little about pull marketing and how much more effective it can be in your marketing process. The fourth step digs a little deeper into the process of pull marketing with the development of a strong foundation in content marketing.

Content marketing is the new advertising. But, what is it? Content marketing is a marketing process where you create and distribute valuable, relevant and consistent content which attracts a clearly defined audience. The objective is to drive a positive customer behavior. To do this the content needs to be useful to your audience.

Always remember then, that content is king and relevance is queen. When the queen is not happy the king will be miserable. Search engines, Blogs, social networking sites and other online platforms offer you a tremendous opportunity to engage directly with the customers with powerful content.

However, in order to engage with them you need great relevant content. Simply put, your primary focus is on building a relationship, not the hard sell. Where do you start? Below is a list of channels you might want to cosider.

Blog postsGuest blogE-books
YouTubeMicro-videos Social media
PresentationsWebinarsWhite papers

It is now time to spend less time on traditional advertising and more time on creating great content. Most people don't do business with you just because you have the right product at the right price. They select you because you and your team have valuable specialized knowledge about the applications of your product or service.
Lead with that specialized knowledge by writing best practice articles, filming how to videos, producing insightful blogs and creating educational guides and white papers. By marketing your knowledge rather than just your products you will create a unique differentiation in the market place.

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What Is Marketing?

Marketing is the process of communicating the value of a product or service to customers. The objective of marketing is attracting new and repeat customers.The final stage of marketing is NOTthe sale. It is a continous process with customers and prospects

Businesses, especially the small business needs to review what they are doing to keep the phone ringing and the doors swinging. SEO, while still important, is taking a back seat to content marketing. We have developed a FREE Tactical Plan Guide to help you with Social Media which is yours for the asking 503 808-0021.Or send us a note and ask for the guide. It is Free! Stay in front of your competitors. Your competitors are using these tools, I urge you to give it some consideration. Ask for a free consultation. It only takes 30 minutes and can be scheduled at your convenience.

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