Every business needs a plan for marketing but marketing usually costs a bundle of money. Start-up businesses may not have the necessary capital or they may not have set aside enough for today's market.
So how can you get out there in a bigger way without breaking the bank? Think PR in terms of connections. Perhaps it is a new product or a new use for a reliable and tested product. Maybe it is a milestone in your business or an award. Consistency is the key to keeping your name in front of your customers and prospects so you come to mind when they need your product or service. Here are four connected ways to get your name out. I say connected because each, once completed, can be leveraged into the next.
Write A Story
First, write an article. The article won't need to be long but it will need to be informative. Each of us have an experience, so tell your story. People like stories. Make a list of the key points you want to cover and start writing. The "how to story" is great, plus it gives you instant credibility. Submit your articles online to article banks such as ezinearticles.com where I do mine. Then be sure to share your work offline at events and networking opportunities. Don''t forget to include a link to your article in online resources such as LinkedIn, Twitter and Facebook. You can include your contact information in the resource box at the end of the article.
Start A Blog Or Newsletter
Newsletters or a Blog are another great way to keep your name in front of your customers and prospects. Share it online and offline. Your newsletter or blog should have useable content. Think about actionable items as a take away for the reader. Your current customers will thank you and it is a great way to get more business.
Start Speaking To Small Groups
Seek out opportunities to speak to small groups such as business associations or home owner groups. Now it is time to tell the story you wrote. This will position you as the expert and people like to buy from experts. When they see you speak, they'll remember your expertise and think of you when they need your product or service. Local Chambers are good to start with or clubs that need lunch and learn speakers. Speaking is an inexpensive and quick way to grow a list of followers and increase your visibility.
Leverage The Internet
Use your website as a marketing tool. Offer PDF down loadable content on subjects that people ask questions about. Tell people about it and use social media platforms to link to it. This will help you grow a list of email prospects. Then keep content rich info in front of them. You can also share the down loadable content offline at events or offer your free report with a follow up complementary session. This will give you opportunities to speak to people and book appointments.
So write a story and publish it, start a newsletter or blog, tell people your story and use the internet to expose more people to your business. These four things will keep you busy but your only cost is time and if you don't have lots of customers, you have lots of time.
Let me know your thoughts