Part of the growth strategy of every business should be to enhance the search status for their website. Search Engine Optimization ( SEO ) is the primary key in this process.
An effective strategy in this complex task will mean more traffic to your site, while some of it can be done by the business itself, an SEO consultant might be a cost saver in the long run. To do it yourself requires considerable effort and perhaps a new thought process on how you approach content on your site. Contact us today for a free, no obligation, review of your site.
Where to start
The first step is measurement and the last step is measure again! Why? Poor performance directly impacts loyalty, brand and sales. Nearly 50% of web users will abandon poorly performing sites. Traffic measurements give you information on what is and is not working. The in-between steps are different for every site. We can help you define those steps.
You will never know if your efforts are working unless you have a benchmark to start from. Look at least the metrics for: visitors, conversions, page rank, referral resources, entry page and more to get a snapshot of what is happening in these areas and record them. Test results from activities you have initiated to see what, if any, improvement has occurred. Take special interest in the referrer log to see where visitors are coming from and what search terms are being used to find your business. These are key words so keep a log.